As a startup owner or founder, you may be focusing on a lot of different things to lead your business to success, from product development to market research. But another crucial variable to consider that…
Busting Startup Myths: Tracking Financial Metrics is NOT Important
When I was out on lunch with the CEO of an early-stage SaaS startup, I asked him how his company was doing. Quite well, I was told. The revenue is growing month on month, we…
There is NOTHING more expensive than a cheap accountant!
There is one thing that I tell every client and employee I work with. Bad information can kill you. Think I’m exaggerating? Ask the guys who blindly followed Apple Maps in Australia and landed in…
The (Ir)relevance of Unit Economics
How's your new business coming along? Good? Why do you say that? Probably because as rational human beings, we intuitively use ratios to measure things. Businesses tend to operate the same way. You look at…
Health Benefit Expenses: Get the Best of Both Worlds
A lot of CEOs I work with on a daily basis struggle with designing their employee health benefit plans. For most companies, after salaries, this is the company’s biggest expense. Not surprising, given that over…
Private Placements: What happens if you fail to file Form D (or file it late)?
Form D is a document that the SEC requires a company to file when it issues securities in a private placement under Regulation D. It must be filed with the SEC within 15 days of…
