The (Ir)relevance of Unit Economics

How's your new business coming along? Good? Why do you say that? Probably because as rational human beings, we intuitively use ratios to measure things. Businesses tend to operate the same way. You look at…

Health Benefit Expenses: Get the Best of Both…

A lot of CEOs I work with on a daily basis struggle with designing their employee health benefit plans. For most companies, after salaries, this is the company’s biggest expense. Not surprising, given that over…